Too Busy to be Concerned With Price?

Recently I was taking this survey that have this option of answers for a particular question about grocery shopping and as I read the list of options, I see this option: I am too busy when I am shopping to be concerned with the price (lol). I don't think I've ever been too busy to look at a price ever, have you?  I wish I could find out how many people actually checked that box because it is so funny to me, I know there are people out there who don't look at the cost of things, but I don't personally know anyone that is so busy they don't check the price of an item,they might look at the product and might see the wrong price, but Not looking at a price because you're too busy......and how and why are you so busy that you're not looking at prices in the grocery store. There isn't one thing in a grocery store where I wouldn't pay attention to price.....not even the candy at the checkout line. Is there any item in the grocery store where price doesn't matter....because you're too busy to be concerned anyways?